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Building First Sites

Ceramics.com and minerals.com were registered and a hosting account was set up with Telalink. Domain names were free! Just sign up. The initial business strategy was to take on the ceramic and minerals industry niche.

The first web site was created for ceramics.com with an alias for minerals.com (hosting was expensive). The main site would be used to promote links to hosted customer sites and customer web sites would have the URL ceramics.com/company or minerals.com/company. The original site used an animated gif - whoa! So high tech!

A sub site was also established for Ceramic Consulting Group to promote the non-internet consulting work being done. This site yielded some sales leads, even in 1995 and consultants in various ceramic related disciplines were brought together to do the work. We had people with expertise in glass, refractories, high tech ceramics, stains and colors, minerals processing, whitewares and sanitaryware.

A marketing brochure was developed called, "Get on the Net," to present to potential customers at a ceramic convention and exhibition in May while job hunting. Upon reading it again now, it's still relevant and accurate. Remarkable.